Privacy policy

Privacy Policy

Elanaroma
Last updated: 11 October 2025

At Elanaroma, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit www.elanaroma.com or make a purchase from us.

1. Information We Collect

We may collect the following types of information:

  • Personal details: name, billing and shipping address, phone number, email address

  • Order information: products purchased, payment method, and transaction details

  • Device data: IP address, browser type, operating system, and browsing behaviour

  • Communication data: emails, messages, or feedback you send to us

We collect this information when you:

  • Place an order

  • Create an account

  • Subscribe to our newsletter

  • Contact us for support

  • Browse our website (via cookies and analytics tools)

2. How We Use Your Information

We use your personal information to:

  • Process and deliver orders

  • Communicate with you regarding orders or your account

  • Send marketing emails (only if you opt in)

  • Improve our website, services, and customer experience

  • Prevent fraud and enhance security

  • Comply with legal, accounting, and tax obligations

3. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

  • Contractual necessity: to fulfil orders and provide customer support

  • Legitimate interests: to improve services and prevent fraud

  • Consent: for marketing communications and non-essential cookies

  • Legal obligation: for record-keeping and regulatory compliance

You may withdraw your marketing consent at any time by clicking “unsubscribe” in our emails or contacting info@elanaroma.com.

4. Sharing Your Information

We only share your information with trusted third parties necessary to operate our business, including:

  • E-commerce platforms (e.g. Shopify)

  • Payment processors (e.g. Stripe, PayPal)

  • Shipping partners (e.g. Royal Mail, DPD, DHL)

  • Analytics and advertising services (e.g. Google, Meta)

All partners are required to keep your data secure and use it only for agreed purposes.

🚫 We never sell or rent your personal data.

5. Cookies & Tracking Technologies

We use cookies to:

  • Keep your shopping cart functional

  • Analyse website traffic and usage

  • Improve site performance and marketing relevance

You can manage or disable cookies via your browser settings.
Please note that disabling cookies may affect certain site features.

6. Data Retention

We retain personal data only for as long as necessary:

  • Order & transaction records: up to 7 years (legal/tax requirements)

  • Customer accounts: until deleted or inactive for 2 years

  • Marketing data: until you unsubscribe or withdraw consent

  • Support communications: up to 12 months after resolution

After these periods, data is securely deleted or anonymised.

7. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Request corrections to inaccurate information

  • Request deletion of your data

  • Restrict or object to certain processing

  • Withdraw consent for marketing at any time

  • Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact info@elanaroma.com.

8. Data Security

We use industry-standard security measures including:

  • SSL encryption

  • Secure payment gateways

  • Restricted staff access to personal data

While we take all reasonable precautions, no online system is 100% secure.

9. International Data Transfers

Your data may be transferred outside the UK (for example, to servers operated by Shopify or payment processors).

Where this occurs, we ensure compliance with UK GDPR through safeguards such as Standard Contractual Clauses.

10. Children’s Privacy

Our website is not intended for individuals under 16 years of age.
We do not knowingly collect data from children. If such data is identified, it will be deleted immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.
Material changes may also be communicated via email or website notice.

12. Contact Information

If you have questions about this Privacy Policy or how we handle your personal data, please contact:

Elanaroma
📧 info@elanaroma.com
🌐 https://www.elanaroma.com